Branding / Strategy / Tone of Voice / Campaigns / Content
Founded in 1973, The Rules Club has worked its way into the hearts of the community, becoming a constant and much-loved part of Wagga Wagga. A sports and community precinct that includes a bistro, café, function centre, sports bar, hotel, football ground and lawn bowling greens, the Rules Club is also a huge supporter of sporting clubs and codes across the district, and is a generous sponsor of countless community events, charities and initiatives.
The brief was to reinvigorate the brand, creating a consistent look and feel to take to market and introduce new, younger audiences to the Club as a welcoming place to meet friends, have a drink, enjoy a meal, hold a function and be entertained. We created a multi-stream marketing plan, crafted fresh campaigns, and produced a range of content including web copy, videos, and advertisements.
“We engaged Frank & Earnest to help refresh our brand and market presence. This included developing a brand playbook and marketing plan, which has given us a roadmap to easily rollout our marketing. Our brand personality is absolutely true to where we’ve been and where we’re going and is also lots of fun, and our Board really embraced the genuine tone of voice they created.”